Keyword domains are defined by the amount of words that they contain, the closer they are to what people are searching for, the stronger they will be. If you want to rank higher than anyone else in the country, you would need a very generic domain name that matches a very popular search term like “Accident Attorney” or “Injury Attorney.” As you start focusing more of your marketing efforts online, you’ll realize that owning these keyword domains is extremely important. Since the explosion of local/niche marketing, lawyers have started to realize how many people actually search for their services locally.
So what happens once you already have keyword domain? The process of ranking that keyword domain is not difficult, just takes time to get it right. The process will be outlined in a series of posts and commentary from several SEO experts, myself included.
